"KODAK ULTRA MAX 400 Film is a worry-free, easy-to-use high speed film designed for snapshooters. ULTRA MAX 400 Film gives you the flexibility you need to take consistently better pictures in more picture taking situations—better low-light picture quality with fewer underexposures, better results with zoom lenses, greater flash range, better "stop-action" photos, and reduced impact of camera shake." According to the manufactures spec sheet. You may notice I accidentally picked up the store hanger version.
